Law

While many lawyers may be hesitant about online marketing due to a saturated market of over-promises, when executed effectively, it can yield great results. However, it’s crucial to be aware of ineffective strategies. To measure the success of your law firm’s marketing efforts, you need to calculate the return on investment (ROI). This metric not only quantifies the outcomes of each campaign but also promotes accountability and growth. By tracking your marketing ROI, you can discern which tactics are most profitable, allowing you to optimize your budget allocation accordingly. How To Calculate Law Firm Marketing ROI Calculating law firm marketing…